About Equity Fountain

Built for the professionals who advise on later-life lending

Equity Fountain — the fountain of knowledge for equity release professionals.

Advisers working in equity release spend a disproportionate amount of time assembling information that should already be organised: which provider accepts a particular property type, which product allows regular interest payments, what a balance looks like in fifteen years, and how to explain all of it in language a client understands.

Equity Fountain exists to remove that friction. We organise knowledge, provider information, product data, market intelligence, case scenarios, calculators and client-ready materials into a single professional resource, with a visible source and verification date against every factual record.

What we are not. Equity Fountain is not an independent financial adviser and does not hold itself out as one. We do not provide personalised financial advice, recommendations or regulated illustrations. Suitability assessment remains the responsibility of the appropriately authorised adviser and firm.

Our data architecture keeps three layers apart. Layer one is verified provider, product, rate and criteria data with full provenance. Layer two is Equity Fountain intelligence — calculation, filtering, comparison and reporting. Layer three is Fountain AI, which retrieves and explains from the first two layers. The verified database is always the source of truth; the AI never becomes it.

Adviser in a client consultation

Information and software, not advice. Equity Fountain is not authorised or regulated by the Financial Conduct Authority and does not provide regulated financial, mortgage, equity-release, tax, legal or probate advice. It provides research tools, factual market information, modelling and educational resources for professional users. The subscribing adviser remains responsible for verification, suitability and client advice. Provider documentation takes precedence over anything shown here.

EFEquity Fountain

Equity Release Intelligence for the UK & Crown Dependencies

The fountain of knowledge for equity release professionals. Equity Fountain is an information and professional-resource platform for appropriately authorised financial services professionals. It does not provide personalised financial advice.

Source-referenced dataVerification dates shownEncrypted adviser data

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Registered details

Equity FountainP O Box 8WilmslowCheshire SK9 5ESUnited KingdomCompany Registration No. 08753201VAT No. GB174 691576

Product availability, lending criteria, legal considerations and regulatory arrangements differ between England & Wales, Scotland, Jersey, Guernsey and the Isle of Man. Jurisdiction-specific requirements should be independently verified before reliance. Company registration in England and Wales does not mean Equity Fountain is regulated for services provided elsewhere.

Copyright © 2026 Maynard Procurement Solutions Ltd. All Rights Reserved. Equity Fountain is a trading name of Maynard Procurement Solutions Ltd, P O Box 8, Wilmslow, Cheshire SK9 5ES, United Kingdom. Company Registration No. 08753201. VAT No. GB174 691576.

Equity Fountain is registered in England and Wales under company number 08753201. Equity Fountain is not authorised or regulated by the Financial Conduct Authority and does not provide regulated financial advice. Information and tools provided through this website are for professional research, educational and informational purposes only. Product information, rates and criteria may change and should be independently verified before reliance.

Equity release will reduce the value of an estate and may affect entitlement to means-tested benefits. Product data shown is illustrative sample data pending a verified provider data load; provider documentation takes precedence where any discrepancy exists.